|An information product can be delivered in many different formats; as an e-book, e-course, special report, manual, tutorial, home study course, tele-class, intensive program, etc. Audio and video can even be added to any of these formats, simply and easily from home, something that wasn't possible even just a few years ago.|
Positions you as an expert - Perception is everything on the internet and the creation of your own product results in positioning you as an expert and is a critical step in generating new business.
Builds your brand identity - Your product represents you and your business in the marketplace, and making it available on the Web is the first step toward getting your product into more hands, heads, and homes.
Reaches a global marketplace - Having a product available on the Web means that you've expanded your geographic marketplace to the entire world via your website and your affiliate's websites.
Creates a 24/7, passive revenue, profit machine - The Web never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.
Instantly increases the effectiveness of yours sales cycle - This is especially critical for coaches. Often a consumer will opt to purchase a product as a trial before deciding to purchase your service. Having a quality product available on the Web allows them to get to know a bit more about you and what you have to offer.
In addition to the great benefits listed above, there are several more which apply specifically to information products and make them an even more attractive choice.
They are remarkably cost-effective - Since traditional production and distribution is unnecessary, your costs are significantly reduced and your margin for profit is significantly increased.
Increase your speed to market - While it might take months or years to get a hardbound book written, edited, published, produced, and distributed to book stores, you can deliver the same content in the format of an e-book and bring it into the world in a matter of days or weeks instead.
Content can be leveraged in several formats - The same content can be presented in several different formats; as an e-book, an e-course, a tele-class, a home study course, and the list goes on and on. My Book Yourself Solid product line is a perfect example. See how I've created a full product line at www.BookYourselfSolid.com.
Opportunity for bold self-expression and learning - The Web allows you to get your message to millions simultaneously while at the same time offering you the opportunity to learn in action as you challenge yourself to create something totally unique.
Now is the time to get into action. Product creation does not have to be that difficult. To learn more, visit http://www.90dayproduct.com. Before you know it you'll be hearing the beautiful, melodic, 'ka-ching, ka-ching' sound of your website turned cash register, as the orders come rolling in.
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|Michael Port (http://www.MichaelPort.com) is on a crusade for the success of solo-professionals and is especially well known for his passion, personality, point of view (and unrelenting sense of humor). He provides seminars, keynotes, training programs, coaching and a popular e-zine to solo-professionals, helping them build thriving businesses. His expertise lies in the areas of personal brand identity development, motivation, leadership, performance, teamwork and communication. |